How do I manage abandoned cart nudge email reminders in Canvas Catalog?
Canvas Catalog expanded the nudging feature to include automated outreach based on abandoned carts.
As a Canvas Catalog admin, you can automatically re-engage students who leave items in their cart without enrolling. After a set delay, they receive a personalized email with cart details and a link to complete checkout, helping reduce drop-off and recover lost revenue.
This feature empowers admins to automate timely engagement, recover lost revenue opportunities, and drive higher course completion through targeted learner communication.
Open Admin
Click the User Name drop-down menu [1]. Then, click the Admin link [2].
Open Catalogs
Click the Automations tab.
Add Abandoned Cart Nudge
Click the Add Abandoned Cart Nudge button.
View Edit Details
In the details, add a name [1], enable or disable the Active toggle [2], select course listings for reminder emails [3], select the minimum cart amount [4], and select timing configuration [5].
If you want to further refine abandoned cart settings, you can define either Inclusion or Exclusion rules. The Inclusion rule enables messages to be sent to users who removed one or more items from their cart [6], while the Exclusion rule prevents messages from being delivered to learners who have enrolled in any course since abandoning their cart [7].
Click the Save button [8].
Notes: Abandoned Cart Timing Configurations
- X Days after cart abandonment: Sends a reminder days after the cart is abandoned. Good for delayed follow-ups.
- X Hours after cart abandonment: Sends a quick nudge to capitalize on recent intent.
- X Days after item added to cart: Reaches users who added an item but haven't taken further action.
- X Hours after item added to cart: Ideal for immediate engagement post cart addition.
- X Days before cart expires: Gives early warning before cart is cleared.
- X Hours before cart expires: Creates urgency right before cart expiration.
View Automations Page
The Automations page lists the nudges in the Catalog account. The table includes the nudge name [1], the Active toggle [2], the minimum amount [3], the timing configuration [4], the type [5], the creation date [6], the listings included in the reminder email [7].
View Abandoned Cart Nudges Analytics
The Nudges tab in the Analytics menu includes support for behavior-based nudge types.
To view the analytics for abandoned carts, click the Abandoned Cart Nudges drop-down menu [1].
In Total Nudges Sent [2], displays the total number of automated cart reminder emails sent.
In Cart Recovery Rate [3], displays the effectiveness of nudges in driving conversions.
In Avg. Time Between Abandonment and Nudge [4], displays the average delay between abandonment and nudge delivery.
In Most Abandoned Listing [5], displays the Top course/program listing most often abandoned in carts.
The table includes the student name, catalog name, email address, the date the email was sent, and automation [6].
Open View Analytics Button
You can view Abandoned Cart Nudges analytics by clicking the View Analytics button in the Abandoned Cart Nudge Automatics page.
