How do I target audiences from tool adoption data using the Tool Adoption Report in the Impact Dashboard?
You can use tool adoption data to enable targeted communication with users based on their activity using the Tool Adoption Report.
The Tool Adoption Report allows you to use the presented data to set up targeted communication efforts through both traditional methods of outreach (e.g. email) and Impact's built-in messaging and support functionalities. You can create segments of users based on individuals who have been active or inactive within a specific monitor category in any of the available Reporting Templates.
There are two ways to set up and use a target audience; downloading a CSV-file and creating an Impact Campaign.
Target Users Based on CSV Export
If you want to reach out to a segment of users through traditional communication channels such as a mass email, hover over the desired monitor category and click the Arrows icon.
Click the Download CSV-file link  and then click either the Download active users as CSV link or Download non-active users as CSV link .
Save the CSV file to your computer.
4. Open the CSV file, which contains a list of users based on the previously selected criteria, including their username, full name, and email address.
Create an Impact Campaign
If you are looking to communicate with a segment of users using Impact's in-application messaging and support capabilities, set up a Campaign. This allows you to not only target your communication through Impact, but also measure the impact of your efforts on user behavior.
Hover over the desired monitor category and click the Arrows icon.
Click the Create campaign link  and then click either the Active users between link or Non-active users link .